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KeepTruckin launches Smart Load Board | FleetOwner - Fleet Owner

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KeepTruckin has launched the Smart Load Board, a freight matching solution designed to help carriers find the right loads faster, the company announced. The Smart Load Board aggregates thousands of loads from industry partners and surfaces them for more than one million registered drivers in KeepTruckin’s platform.

To align with carriers’ existing daily workflows, the Smart Load Board is embedded in KeepTruckin’s Fleet Dashboard and Driver App and free to all KeepTruckin users. According to the company, data science and machine learning algorithms analyze drivers’ needs and preferences to automatically match the right jobs to the right carriers. 

Keep Truckin Smart Load Board DashboardPhoto: KeepTruckin

"KeepTruckin was founded with a clear mission — to improve the safety and efficiency of the trucking industry,'' said Shoaib Makani, CEO of KeepTruckin. "Over the past seven years, we have built the largest network of connected trucks in North America, giving KeepTruckin the unique opportunity to change the way freight is moved. The Smart Load Board is the first and only ELD-based freight marketplace that automatically matches loads based on a deep understanding of a carrier's needs and preferences. The Smart Load Board will revolutionize the way trucking companies dispatch their drivers, reducing empty miles and improving their bottom line as a result."

Industry launch partners, including Echo Global Logistics (Echo), Uber Freight, Edge Logistics, Bennett, EPES Logistics, Page Trucking, Keller Freight Solutions, and Parade, will post thousands of loads to the Smart Load Board, KeepTruckin added. Carriers moving loads for these partners can choose to share their KeepTruckin location data, which will allow the brokerage to access it specifically for the duration of the load being moved.

"At Echo Global Logistics we are always looking for ways to expand our digital network and simplify the way we interact with our carrier partners," said Dave Menzel, president and COO at Echo. "We are excited to partner with KeepTruckin's Smart Load Board, as it will allow Echo to continue to increase our access to capacity for our shippers."

Trucking companies with brokerage divisions can also use the Smart Load Board to access capacity from KeepTruckin’s network.

"KeepTruckin continues to remain carrier-first with the launch of the Smart Load Board," said Tim Hadden, CIO of Bennett. "Accessing capacity from their network —in a manner that is secure — will only help to grow Bennett's business. We feel extremely confident with the steps they've taken to ensure our data is protected and is only shared with the third-parties we proactively choose to share it with."

Platform Science announced its official Certified Integration partnership with McLeod Software. According to the partnership, "fleets are now able to offer their drivers a next-generation in-cab experience."

The Platform Science integration within McLeod Software’s Symphony Mobile Communications module aims to help users monitor hours of service and directly manage dispatch operations. The LoadMaster integration spans the entire suite of Platform Science products. 

“McLeod Software is pleased to announce the integration of our LoadMaster dispatch solutions with Platform Science’s telematics platform. We have worked together to provide the highest quality user experience for drivers and back-office users. We look forward to continuing to support our customers as they select the best-in-breed products from the marketplace,” said Robert Brothers, vice president of product for McLeod Software. 

The Workflow app aims to help fleets enhance efficiencies for their drivers. Dispatchers can plan, match and dispatch loads, and they can react to changes in the load, such as new shipping document information, and send updates to drivers in real-time.

According to the company, the automation of pre-filled form fields ensures that the tasks drivers need to complete are already attached to the load. At the same time, dispatchers can connect with drivers through Loadmaster to send messages that will appear in real-time and enhance communications. 

“The Platform Science Workflow app enables our McLeod TMS customer to plan, match and dispatch loads more efficiently, reduce out-of-route and empty miles and diversify and create new lines of business,” said Darrin Demchuk, vice president of product for Platform Science. “By shifting the driver’s job from data entry to simply confirming the automated data capture is accurate, and pairing that with an advanced TMS, fleets can achieve massive efficiency gains with their drivers with a simple, drop-in integration. We’re proud to dramatically upgrade the driver experience in partnership with an innovative TMS."

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